Monroe County Transit: Existing Conditions Analysis

EXISTING CONDITIONS ANALYSIS

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Performance Monitoring and Improvement

Promotion and Marketing

Goal: Increase awareness and encourage ridership through effective marketing strategies. Objectives: • Develop a cohesive branding strategy for the public transportation system. • Launch marketing campaigns to inform residents about the benefits of using public transit. • Offer promotional incentives to encourage initial ridership.

Goal: Continuously monitor and enhance the performance of the public transportation system. Objectives: • Establish key performance indicators (KPIs) for transit services. • Regularly assess and analyze performance data for route optimization. • Solicit feedback from riders through surveys to identify areas for improvement.

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